Community Analytics
Growing your community first requires that you know it!

Building a strong local economy is key to building a healthy community. This is a local economic development application designed to help Canadian communities and municipal regions build a granular understanding of their community and identify hidden growth opportunities, and core services that may be limiting growth. It uses an interactive and highly visual system of dashboards that allows us to explore large volumes of Statistics Canada data (big data) across a large number of custom selected reference communities and provinces (big context). Then explore and filter down to what’s limiting potential growth in a community or region (census subdivisions) and create summary PDF reports for further discovery and sharing.

Choosing Custom Geography: Custom defined geographic comparison communities are available for each report.  Note that all Canadian geographies (census subdivisions) are available. Typically geographies should involve a more detailed local view and/or a bigger picture view. For example, a comparison of local surrounding communities within 50 km and a comparison of all provincial communities within a range of population. Samples of both report types are provided below. For a complete map listing of geographies please click here.

Reports and Variables: Reports cost $250 each. Reports are available within 2 business days. For a full list of variables please click here.

  • Demographic & Income Reports (304 variables): population, age, HH, family & dwelling characteristics, & marital status. Individual, household and low income variables. Understand the strengths and weaknesses of a community’s profile and how it compares to other local and provincial/national communities.
  • Industry Labour Force Report (427 variables): Analyze industry strengths & weakness’, growth opportunities and concentrations compared to communities & province with rank and percentile comparisons of labour force data across geography (2,3,4 digit NAICS codes). Strength’s show up in green (top 1/3 percentile), and weaknesses in orange (bottom 1/3 percentile). Location Quotient analysis compares the POW (% of Pop) labour force data with a provincial (or national) average.  Positive (negative) numbers show above (below) average industry concentrations as a percent of population. Surplus Deficit Analysis: Compare place of work with place of residence data across geography to identify potential limiting growth factors for industries or people at a detailed level (2,3,4 digit NAICS codes). Note that industry report data is not available publicly, but as a special cross reference table between the Statistics Canada 2016 National Household Survey and the 2016 Census of Population.
  • Education Report (180 variables): highest certificate, field & study location.
  • Language & Ethnicity Report (990 variables): official language, mother tongue, home & work. Aboriginal, visible minority & ethnic origin.
  • Immigration & Mobility Report (167 variables): citizenship, immigration, birth place. External, intra and inter-provincial mobility.
  • Housing & Labour Report (150 variables): shelter characteristics and costs. Labour status, activity, occupation, class, place, commuting destination, mode and time.

Custom Analytics & More

  • Consumer spend data
  • Lifestyle segment data and analysis
  • Neighbourhood analysis
  • Other consumer data and analytics
  • Growing your Community Dashboard Application: Analysis and reports on demand with stand alone desktop application (free reader). Package includes all data. One time cost of $3,600. A new application will be available with 2021 Census of Population.
    Please email a list of custom geography and reports to Allow two business days for delivery of reports.

Our Advantage

Our Business – building granular understanding to find the best business growth opportunity stories
Our Delivery – discovering and sharing the best growth stories
Our Pricing Customized, flexible and staged to support client analytical needs

...Read More